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Developing a Look in
the Belly of Democracy

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An event at the DOJ

The rebranding of the CIO/CXO event was such a success, that Mat and I were asked to travel to the Reagan Center in Washington, DC, to work our magic again. Following our previous formula, we trekked through the halls of the event space, and documented the areas we could affect and signage systems already in place. Needless to say, we felt that tabloid sized printouts were not fitting of the calibre of client we would be presenting to—Federal Executives.

Below, you will see how I took photos of the space and skinned them with the branding I developed, signage, and epic-scale graphics that tied our areas into an environmental experience. Branding was developed around Microsoft’s planar boxes, icons of government in DC, and a clean, uncluttered layout. Samples include alternate views of the main atrium and the show floor space, as well as the dimensional stage for keynote speakers. Also included are photos of the actual event.

  • Client: Microsoft CMO
  • Creative Director: David Rothkopf
  • Art Director: Will Hobbs
  • Production: Mat Krawczyk
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