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The Exhilaration of Winter Sports
in the Summer

Campaign  |  Design
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The long, cold summer

Wunderman had a chance to pitch business to one of the Nation’s largest brewers, and won it through several campaigns. Below is the “Long Cold Summer” campaign—the concept being that Coors brings the exhilarating chill of mountain snows to the refreshment you deserve on a hot Summer day. We combined mountain scenery and Winter motifs with a tear-through of Summer sports as the main visual.

We were not able to commission the British collective “I Love Dust” to create the images in a style we fell in love with, so I was tapped into for my illustration skills, as well as conceptual design and rendering of various collateral. Below, you’ll find examples of key visuals, my CD and I developed, integrated into POS displays, packaging, premium bar props, and various other collateral.

  • Client: Coors Light
  • Creative Director: Dean Caruso
  • Art Director: Will Hobbs
  • Support: Michael Hindman
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