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Video Games...
in the Middle of a Farm Field

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An action-filled break from the action

Banner is one of the Summer’s premiere music festivals. With a farm field of huddled Hipster masses, this was a no-brainer for Xbox to capitalize upon. We developed a gamers’ lounge as part of the festival’s vendor village, featuring the latest games and an air conditioned space to take a break from the sweaty festival crowds.

Within our tent, we created space for a Kinect PvP game, game sleds for Forza 5, various gaming kiosks, a gaming stage with live MC, a cloud based photo experience, and large-scale Titanfall and featured game photo ops.

Included below is the floorplan, custom graphics, photo op standees, hanging divider scrims, Titanfall photo op wall, ambassador tees, and various featured titles’ hanging banners.

  • Client: Xbox
  • Creative Director: David Rothkopf
  • Art Director: Will Hobbs
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