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Ending Senior Hunger One Lap at a Time

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The best reason to attend NASCAR events

AARP partnered with NASCAR and driver Jeff Gordon to reach a nationwide audience for it’s Drive to End Hunger program—a series of fund-raisers and meal packing events to end Senior hunger. Wunderman combined the excitement of the race with trivia contests and tiered levels of one-of-a-kind donation premiums.

This event featured a rolling Rain Man suite, a touring bus that expanded into a hospitality room with a penthouse balcony! We matched this high-end bus with sleek graphics and a tented donation center/activation event that came together in an engaging experience.

Listed below are the bus graphics, event layout, premium foil posters, hero cards, signage, and the trivia game in action.

  • Client: AARP
  • Creative Director: Dean Caruso
  • Art Director: Will Hobbs
  • Support: Mike Hindman, Ann Capra
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