The best reason to attend NASCAR events
AARP partnered with NASCAR and driver Jeff Gordon to reach a nationwide audience for it’s Drive to End Hunger program—a series of fund-raisers and meal packing events to end Senior hunger. Wunderman combined the excitement of the race with trivia contests and tiered levels of one-of-a-kind donation premiums.
This event featured a rolling Rain Man suite, a touring bus that expanded into a hospitality room with a penthouse balcony! We matched this high-end bus with sleek graphics and a tented donation center/activation event that came together in an engaging experience.
Listed below are the bus graphics, event layout, premium foil posters, hero cards, signage, and the trivia game in action.
- Client: AARP
- Creative Director: Dean Caruso
- Art Director: Will Hobbs
- Support: Mike Hindman, Ann Capra